Inmar Intelligence | October 24, 2019

Inmar Expands Innovator Ecosystem with Acquisition of Digitus Solutions

As Inmar’s Second Platform Accelerator, Digitus Solutions Will Expand Inmar’s Digital Platform by Transforming the Way Adult Beverage Brands Communicate

Inmar, a data-driven technology-enabled services company, today announced that it has acquired Digitus Solutions, a compliance platform that is transforming the way adult beverage and other controlled substance brands communicate with consumers. Digitus Solutions joins Owner IQ as the first Platform Accelerators to join Inmar's recently launched Innovator Ecosystem. Together, Inmar and Digitus will provide tools to help ensure brands in the adult beverage and other controlled substance industries comply with applicable national, state and local laws, local advertising regulations and the industry self-regulatory codes of practice. 

“As our second Platform Accelerator, Digitus Solutions is another perfect complement to our growing technology stack and we’re confident that integrating it into the Inmar platform will offer tremendous value to existing and future clients,” said David Mounts, Chairman and CEO of Inmar. “Until now, brands haven’t been able to tie their digital campaign spending to actual sales. Digitus Solutions changes that by enabling adult beverage and other controlled substance brands to deploy nationwide digital promotions that will convert, engage, and retain consumers while measuring true ROI.”

The controlled substance market is a growing multi-billion dollar industry, and it is imperative that brands within this market are able to reach consumers through the right channels while adhering to all relevant laws and regulations. Digitus Solutions’ platform helps controlled substance brands manage the complexity of regional regulations and reduce handling cost while rendering fraud virtually impossible. Additionally, the platform is used to increase redemption rates and help suppliers close the loop on ROI with real-time reporting.  

“We are excited to join the Inmar family,” said Chrissy Gee, Director of Operations at Digitus Solutions. “Inmar’s acquisition of Digitus Solutions provides an amazing opportunity to accelerate our reach into the controlled substance industry together.”

For more information about Inmar’s Innovator Ecosystem please click here

Inmar Intelligence

Commerce Accelerated.™

Inmar helps leading Fortune 500 companies and emerging brands stay relevant and propel growth while providing their consumers with personalized and precision-driven tools to save money, improve health and safety, and more conveniently go about their lives. Inmar’s holistic portfolio of media products enables advertisers to access a variety of intelligent tools, including its influencer media platform, conversational commerce (chat-based media), audience extension and on-site digital media for retail. As a trusted intermediary for over 35 years, Inmar has served retailers, manufacturers, healthcare providers, government and employers as their trusted intermediary and helped them redefine innovation.

For more information about Inmar, please follow Inmar on Twitter, Linkedin or Facebook, or call (866) 440-6917. Inmar has unmatched access to billions of consumer and business transactions in real-time.

PRESS INQUIRIES:

Holly Pavlika
SVP, Corporate Marketing
(336) 770-3596
holly.pavlika@inmar.com