Susan Jones, CPG Solutions | October 31, 2019

Coupons and e-Commerce: Delivering on Grocery Shoppers' Expectations of Value

Start a conversation about what’s essential to the success of online grocery retail and the first mention is always “convenience.” While it would be foolish to downplay the significance of this element of the e-commerce shopping experience, it would be even more foolish to ignore grocery shoppers’ expressed psychological need for “value.”

So how does this value manifest itself and what do brands and retailers have to do in order to meet this need? Susan Jones addresses these questions and outlines the essential role of coupons in growing e-commerce grocery sales in this article for Progressive Grocer.


SUSAN JONES

SR. DIRECTOR, CPG SOLUTIONS

Susan Jones, CPG Solutions

SR. DIRECTOR, CPG SOLUTIONS

Susan Jones is senior director, CPG Solutions at Inmar. Jones has been a member of the Inmar team for more than 24 years, holding a number of positions involving promotion consulting, analytics, operations, and marketing as well as product management. In her current position, Jones leads a team of product solution experts and business insights managers who craft holistic and strategic solution strategies to address CPG client needs and to drive value.