South San Francisco-based YouTech was founded in 2007 and acquired by Kroger in 2014. Its cloud-based digital offer platform enables digital offers for redemption at Kroger and retailers in the US. In combining YouTech’s online engagement capabilities with Inmar’s expertise in managing open platforms, this transaction improves accessibility and expands coupon and rebate distribution for CPGs, helping retailers of all sizes compete and deliver on today’s consumers’ evolving expectations.
In 1980, John Whitaker, son of an RJ Reynolds Tobacco Company executive, founded Inmar and started the first company called Carolina Coupon Clearing, a business for clearing coupons for retailers. At the time, coupon settlement involved simply weighing coupons to determine their value. John and his team had a novel idea. They decided to apply advanced technology to coupon settlement and provide an accurate count of the coupons as well as a precise valuation.
That was really the start of a philosophy at Inmar that continues today — applying technology to live at the heart of complex transactions, where ultimately billions of dollars are exchanged every year. Our start in coupon processing remains an important part of who we are. But, it’s been an amazing journey over these past three decades.
Today Inmar has taken that philosophy of applying technology to complex transactions and operates intelligent commerce networks that improve the quality, efficiency and collaboration among retailers, manufacturers and other trading partners.