Retail Media Confessions

The Retail Media Confessions Series

Retail media is evolving quickly, but alignment hasn’t always kept pace across teams, incentives, and expectations.

Retail Media Confessions is a monthly video series where we dive into the hot topics revolving all things retail media. Join Leah Logan, VP of Retail Media Transformation at Inmar Intelligence and Andrew Lipsman, Founder & Chief Analyst at Media, Ads + Commerce, as they explore the dynamics shaping retail media networks — regularly joined by featured guests who share real POVs on what’s working (and not working) today. 

Every episode centers on a practical industry challenge and what it means in day-to-day decision-making. 
Stay up to date on the latest each month.

Retail Media Confessions, Episode 4: Creators and Retail Media, Heat or Just Hype?

In this episode of Retail Media Confessions, Austin Leonard (Vice President and General Manager of Dollar General Media Network), Andrew Lipsman, and Leah Logan discuss why creators are starting to play a larger role in retail media.

The conversation focuses on how creator-engaged consumers behave differently, how creators can extend retail media beyond conversion, and what it will take to better connect creator strategies with retail data and measurement.

Read More About This Topic: The Symbiotic Relationship of Creators and Retail Media

Watch episode 04

Retail Media Confessions: Special Edition from Shoptalk

In this special edition of Retail Media Confessions, recorded live from the Shoptalk conference floor, industry leaders share candid perspectives on where retail media is headed and where it still has work to do.

While AI and bold future predictions dominated the stage, off-the-cuff conversations revealed a more nuanced reality shaped by both immediate challenges and long-term opportunities. From the need for better measurement and true omnichannel integration to the enduring importance of human connection and trust, this episode uncovers the themes defining the industry’s next chapter.

Watch the Shoptalk Special Edition

How Cost Efficiency KPIs Are Killing Campaign Effectiveness

In Episode 2 of Retail Media Confessions, “Stop Gaming Attribution,” Leah Logan and Andrew Lipsman dive into the growing tension at the heart of retail media: the push for lower CPMs, higher ROAS, and greater incrementality—all at the same time. This episode exposes how an overemphasis on efficiency metrics drives teams toward cheap, bottom-funnel tactics that deliver short-term wins but fail to generate real growth. Featuring a candid confession from Matt Fantazier, VP of Data Partnerships at Tradedesk, the conversation highlights how misaligned priorities across strategy, agencies, retailers, and procurement lead to fragmented goals and a lack of true accountability. Watch the episode to learn what the experts recommend we do about it.

Watch Episode 02

Retail media works best when teams are moving in the same direction.

In this episode, Andrew, Leah, and Mark Williamson, AVP of Retail Media at Costco discuss how aligning merchandising, loyalty, CRM, and media teams leads to stronger planning, smarter data use, and better results — sharing real-world examples of what happens when KPIs and incentives are aligned.

Watch Episode 01

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