Another brand enjoying success with creators and integrated media.
CLIENT
Mars
INDUSTRY
Packaged Foods
OUR ROLE
Creator Marketing, Paid Social and Conversational Commerce (Chatbot)
Case Study
Results
- 27.5K+ unique sweepstakes entries
- 15.1K Instagram Reel engagements
- >25.6 MM campaign impressions
- 91.2% entry rate (27.55% above benchmarks)
- Sweepstakes activation rate of 85%, outperforming benchmarks by 41.67%
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