For many emerging brands, promotions can feel overwhelming, but they’re also one of the most powerful tools you have to win new customers, drive trial, and build long-term loyalty. The challenge? Promotions often come with hidden complexities, and, without the right guidance, many brands don’t even realize the importance of things like GS1 standards or selecting the right offer type until it’s too late. Without the right foundation, promotions can quickly become costly mistakes that hurt retailer relationships and waste valuable budget.