Audit Readiness Starts Long Before an Audit

Most pharmacies don't think much about audit readiness until there's an audit on the calendar. That's understandable. Audits have a way of demanding attention the moment they're announced. But the pharmacies that seem the least rattled by them usually aren't doing anything dramatically different in the weeks leading up to an audit. They've built everyday habits that make it easier to answer questions, explain decisions, and find the information they need. Audit readiness isn't something you switch on. It's something you build over time.

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Retail Media Confessions, Episode 6: The In-Store Identity Crisis

By Leah Logan, Vice President, Retail Media Transformation In-store retail media - what does that even mean? There are shopper marketers and merchants who would say that they’ve been doing in-store advertising for decades. When you talk to others, it may more specifically digital advertising in-store. Given the highly subjective purview, ownership and strategy continue to be a challenge. 

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2026 Holiday Commerce Checklist

Holiday shopping starts long before the first cart is filled. Consumers are comparing retailers, building holiday budgets, and deciding where their dollars will go. Brands that wait until December are already behind. The 2026 Holiday Commerce Checklist explores three consumer behaviors shaping this year's holiday season and the practical strategies brands can use to influence shoppers before purchase decisions are finalized.

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How Healthcare Brands Reach HCPs and Consumers Across the Moments That Matter

Healthcare marketing has never been more complex. Audiences move seamlessly between digital, physical, professional, and personal environments—and healthcare brands need to meet them where attention, trust, and influence naturally occur. Watch the video below to see how Inmar Health Media helps brands connect with healthcare professionals (HCPs) and consumers through creative-led, omnichannel experiences designed for today's media landscape.

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The Consumer Has Changed. Has Your Planning Process?

Inmar's on-demand webinar, Rethinking Annual Planning for Today's Consumer, explores how brands can build planning strategies that stay aligned to business goals while adapting to changing market conditions.

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Building a Sustainable Future Through Performance, Innovation, and Trust

Sustainability is more than a corporate initiative—it's a driver of long-term business performance. Explore how Inmar is advancing environmental responsibility, investing in its people, strengthening governance, and delivering measurable results that support customers, communities, and future growth.

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Why Manufacturers Need a GS1 Company Prefix Certificate Before Launching a Paper Coupon

When a company licenses a GS1 Company Prefix, it gains the ability to create UPCs that uniquely identify its products. Retailers, clearinghouses, and coupon processors rely on these identifiers to verify that coupons are associated with legitimate products and authorized manufacturers.

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How Rebate Promotions Help Adult Beverage Brands Navigate State Regulations

Marketing regulated beverages comes with a unique challenge: regulations vary significantly from state to state. While many consumer packaged goods brands rely on coupons and discounts to drive purchases, alcohol brands often face restrictions that limit or prohibit traditional couponing programs.

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Retail Media Confessions Episode 5: AI Discovery

In Episode 5 of Retail Media Confessions, Andrew Lipsman (Founder & Chief Analyst at Media, Ads + Commerce), Austin Leonard (Vice President and General Manager of Dollar General Media Network), and Leah Logan discuss what AI is realistically changing within commerce today and where expectations may be getting ahead of real consumer behavior.

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