Market Research

In this report, discover the 3 key areas that will drive growth for retail media and RMNs, along with strategies you can use to enhance consumer experiences and boost conversions.

72% of US shoppers plan to engage with the Big Game in February 2025, making it a major opportunity to connect with millions of consumers. 

In our 2024 Holiday Commerce Report, learn how the holidays will affect consumer behaviors, and how you can craft more engaging experiences to maximize sales and loyalty during and beyond the winter months. 

Dive into our 2024 Summer Commerce Report to learn 3 strategies to reach the on-the-go, agenda-packed summer shopper. 

In our 2024 Back-to-School Report, learn how shoppers will plan and complete their shopping trips, approach budgeting, and manage stress throughout the back-to-school season.

In our 2024 Football Report, learn 3 trends that will change how football fans approach the season and 3 strategies you can use to win them over—regardless of their screen of choice.

Retail and Commerce Media Networks (RMNs) are projected to make $100B+ in US advertising by 2027. In collaboration with Ascendant Network, we interviewed RMN General Managers and Manufacturer CMOs to uncover the future of RMNs in this new report.

Unlock the secrets to springtime success with our 2024 Spring Commerce Report

After last year’s peak in inflation, consumers are still watching their pennies. This guide has expert tips and shopper insights — like factors affecting holiday purchases decisions, coupon and ad advice, and more!

As an emerging brand, it’s important to learn how digital incentives and coupons can drive your trials and sales. Educate yourself and learn from experts on launching a product, tips for running consumer promotions, and other must know tactics from our Incentives 101 Guide.

Back to school shoppers are expecting more this year from retailers. Shoppers are looking for more savings, a more tailored shopping experience, and are seeking brands that align with their values. Master the art of gaining shoppers’ loyalty with our 2023 Back to School Commerce Report.

Summer shopping trends show that consumers are preparing for summer shopping despite inflation. Jumpstart your multichannel marketing approach with our Summer Shopping Trend Infographic.

Spring shoppers are searching for discounts and will start new routines this season. Learn about key shopping trends and tactics to reach these shoppers with our 2023 Spring Trends Guide.

Download our infographic to learn how to reach these budget conscious shoppers, the holiday’s key spending stats and more key information to reach your Valentine’s Day audience.

Despite rising costs, big game fans will continue to celebrate. Download our playbook to find the right strategy to influence and inspire party prep and discover what matters most to your customers.

New shoppers in the market are shaping physical and digital commerce. Download our Future of Retail 5 Trends to Watch White Paper — to not only keep up, but set the pace for this changing landscape.

Follow our Social Commerce Guide to reach the growing number of customers seeking social media platforms as a destination for purchasing and purchase inspiration.