CONSUMERS EXPECT MORE FROM YOUR RMN STRATEGY
Retail media networks (RMNs) are transforming the digital advertising landscape, with ad spending projected to reach $166 billion by 2025 — a 177% increase in 5 years according to eMarketer. Yet despite this surge in focus, the consumer experience remains fragmented and inefficient — at the expense of advertisers’ budgets and retailers’ resources. In this report, discover the 3 key areas that will drive growth for retail media and RMNs, along with strategies you can use to enhance consumer experiences and boost conversions.
Did you know?
Only 12% of advertisers say their retail media is seamlessly managed alongside other channels with consistent messaging and strategy.1
yet...
The #1 feature that consumers say defines a “good” shopping experience: one that’s connected and convenient.
(1. Path to Purchase Institute)