Dive into our 2024 Summer Commerce Report
learn 3 strategies to reach the on-the-go, agenda-packed summer shopper.
This summer, consumer spending will warm up in anticipation of barbeques, travel, and outdoor activities. However, given economic challenges, evolving generational differences, and the increasing demand for convenient shopping experiences, brands will need to refresh their seasonal summer approach.
Savings Inspire Summer Purchases
43% of consumers say that savings are more influential during the summer compared to the rest of the year.
As consumers shift between booking trips, planning poolside parties, and running last-minute shopping trips, help them find ways to afford summer spending—and splurging—by pairing targeted media with relevant offers in moments of high receptivity.
Summer Gathering Prep is Last-Minute
It’s increasingly essential to have an incentive in-market consistently. If consumers are willing to wait for big sales to purchase what they need, the incentive needs to be available to them or they are more likely to defer to a competitor that is offering savings or put off the purchase. Denying you the opportunity to earn incremental sales from consumers or, worse, maintain loyalty.
66% of summer shoppers will wait until the last week purchase what they need for a gathering
WHAT CAN WE HELP YOU ACHIEVE?
Warm up for a summer of spending with our new report. Download your copy to get ahead of the hottest purchasing season.