Consumers Will Approach Back-to-School Shopping Differently
The school shopping landscape is more unique than any other season, even the holidays.
91%
of consumers will shop differently for back-to-school compared to their normal routines.
A new school year is just around the corner. As back-to-school spending continues to trend upward, shoppers are preparing to stretch their budget during the busy months ahead.
In our 2024 Back-to-School Report, learn how shoppers will plan and complete their shopping trips, approach budgeting, and manage stress throughout the back-to-school season.
Savings will be a Top Priority for a Vast Majority of Shoppers
That’s up 2% over last year as consumers’ confidence in the economy slips. Activate offers on the channels and platforms shoppers use to research and purchase.
Consumers are in Dire Need for Stress Relief
70% will prioritize purchasing from brands that make efforts to ease that stress.
Download The 2024 Back-to-school report:
- Learn how school shoppers balance needs and wants during this busy season
- Discover which stores, platforms, and advertising formats will inspire purchases
- Empower your approach with strategies that ease stress and earn spending