of shoppers will choose different food and beverages than they usually purchase.
72% of US shoppers plan to engage with the Big Game in February 2025, making it a major opportunity to connect with millions of consumers.
With spending on watch parties projected to hit $18.6 billion, brands and retailers need to understand how to reach these shoppers differently ahead of the game.
of shoppers will adjust their spending, looking for discounts, cheaper brands, and better prices.
Creators = MVPs
Capture attention ahead of game day by partnering with the best-fit creators for your campaign objective and audience to authentically inspire purchase decisions.
