What’s New For The 2024 Holiday Season?
This year's holiday season sees a surge in shopper participation.
97% of U.S. consumers planning to celebrate at least one winter holiday, driven by tradition and social experiences. All that holiday participation and shopping will lead many to cut their spending in other areas to compensate for the increase. Find out how consumers are approaching shopping this holiday season so you can position your brand to win. In our 2024 Holiday Commerce Report, learn how the holidays will affect consumer behaviors, and how you can craft more engaging experiences to maximize sales and loyalty during and beyond the winter months.
Shoppers will ultimately grab those grocery and everyday spend products that offer savings.
85% of shoppers prefer brands that make savings easy, and 75% are influenced by advertising with coupons.
Utilize personalized and targeted incentives and media technology for tailored consumer engagement that makes it easy to find the savings you’re offering.
Shopper decision fatigue is likely to peak, leading to cuts and threats to brand loyalty.
Implement brand loyalty solutions to build lasting customer relationships through rewards and exclusive data insights.
70% of consumers are willing to share data for better shopping experiences.
WHAT CAN WE HELP YOU ACHIEVE?
In this report, learn 3 consumer behavior shifts that will drive holiday shopping in 2024. Download your copy now to start preparing for the 2024 holiday season.