As consumers balance between frugal spending and all that comes with spring such as holidays and get-togethers, shoppers are thinking twice before clicking buy.
In our 2023 Spring Commerce Guide, you will learn key trends on how shoppers plan to spend this spring and tactics to better reach them as they navigate both the digital and physical aisles.
When it comes to purchases, discounts will play a larger role in the shopper journey this spring — with consumers searching for offers that help them fit spring fun into the budget.
70% of shoppers will rely on coupons for spring purchases, which means discounts will have a major impact on brand choices.
Over 60% of shoppers will start planning for gatherings 1-2 weeks in advance
50% of shoppers plan to refresh their skincare routine
61% of shoppers say they’ll eat healthier and exercise more
39% will prioritize sustainable ingredients, a 34% increase over 2021
GROW YOUR SOCIAL PRESENCE
Spring Shoppers Are Inspired By Social
Every spring, consumers ditch the old for the new. This year, when it comes to separating the must-haves from the must-nots, shoppers will turn to social media for purchase inspiration.
FUN FACT: Instagram is the most popular social platform for spring-related posts.