CASH OUT ON THE COOKOUT
Data reveals two emerging themes among the 3+ million social posts about grilling and cookouts — new flavors, and simple, easy recipes that fit the budget.
Anticipating an earlier start to outdoor celebrations this year, consumers are already preparing for summer shopping — despite continued stress on their wallets.
Our new infographic reveals which strategies consumers will rely on to keep barbeques and beach days on budget, and how to inspire purchases at every step along their shopper journeys.
SHORT-FORM IS A SUMMER STAPLE
Short-form video content on platforms like TikTok and Reels will take the summer by storm, inspiring purchases across categories and at every stage of shoppers’ journeys. Don’t miss your chance to be part of the conversation.