SHOPPERS HAVE STRENGTHENED THEIR DEFENSE
2023 Big Game shoppers are worried about how economic turmoil will impact their celebrations. They’ll navigate the stress with a frugal, multi-channel game plan.
Prepare
72% of shoppers will plan their gathering in the two weeks before the event, finding inspiration from in-store displays and social media.
Gather
41% of shoppers will gather with up to 5 people to watch the game, and attendance will be highest among Gen Xers.
Connect
49% of shoppers will use multiple screens during the game. Well over half will be checking social media throughout the event.
GET TO KNOW THE FANS
Football fans will be joined by millions of non-fans who will tune in exclusively for pregame puppies, a super-star halftime show, and some of the best ads of the year.
To earn a spot in their celebration lineup, learn why they're watching, how they're watching, and how they'll tackle party prep.
BUILD YOUR BIG GAME STRATEGY
Use the data and insights in this guide to discover who’s watching, what they care about, and the best way to reach them. Then, use your knowledge to score big.
This guide contains everything you need to know about 2023 Big Game shoppers, and will help you connect with them before, during, and after the event. Download now!