This fall, over 250MM Americans will tune in to watch football. Fandom is increasing steadily, as is shoppers’ spending on food and supplies for game days. But as they shop, and even as they sit down to watch the games, most consumers will be distracted by other screens that compete for their attention.
In our 2024 Football Report, learn 3 trends that will change how football fans approach the season and 3 strategies you can use to win them over—regardless of their screen of choice.
Craft a dynamic multichannel approach for promoting incentives based on your audience and their preferred style of viewing. For example, utilize CTV and digital out-of-home advertisements & media to engage younger audiences where they are likely to be watching.
Gen Z and Millennial viewers are 22% more likely to watch via streaming, and 27% more likely to watch live in the stadium compared to Gen X and Boomers.
Incentives are very influential in fans’ purchase decisions so they can maintain their watch party standards despite increasing prices. Running multiple offer campaigns throughout the football season ensures you stay on the shopping list and make it to the cart.
Over 90% of fans will make game day essential purchases every single time they prepare to watch a game.
Pair your incentives with digital media across channels to drive awareness and trial throughout the football season.
of fans associate certain brands with football season
of fans would be willing to try another brand for the right price or product features
of fans try one brand over another based on better price or value
