What will drive RMN success in 2024?

Retail and Commerce Media Networks (commonly referred to as RMNs) are expected to take in over $100B in US advertising by 2027, according to forecasters from McKinsey to GroupM. 

In partnership with Ascendant Network, we conducted interviews in October 2023 with RMN General Managers and Manufacturer CMOs to understand what’s next for RMNs, and what will separate the leaders from the followers.

“Things that will get the RMN to $100 billion: RMNs have to appeal to non-endemics, and media buyers to believe that they are worth national media buys.”

Head of e-commerce, CPG Brand

Download The Future Outlook of RMNs Report to learn:

  • Key channels critical for future RMN growth
  • Criteria used by brands to evaluate RMN spends versus national media spending
  • Where standardization and transparency will evolve forward
  • The spend outlook for RMNs in 2024 & beyond