This report provides an analysis of key seasonal trends and their impact on the shopper journey. Learn what matters most to spring shoppers, discover how they'll spend their spring holidays, and learn how they'll elevate the concept of "spring cleaning" across home and body.
Discounts should be in full bloom
Whether people are planning to splurge or tighten their belts, it's crucial to target the right audience with your messaging and savings.
43% of shoppers say ads that offer discounts or favorable pricing inspire them to try new products.
55% of consumers are more likely to choose the healthy option, even when it costs a little more.
67% of shoppers trust the health and nutrition information they see on social media.
75% of shoppers use the gallery to plan their weekly meals.
Consumers spend over $8 billion yearly to treat seasonal and environmental allergies.
Even if they don’t love cleaning, shoppers like a clean home.
Spring cleaning is great for shoppers’ living spaces, but it also does wonders for mental clarity. Nearly 40% of adults agree that cleaning helps them relax or put their minds at ease.
