Whether they’re looking for a more personalized shopping experience, discounts, or organic product discovery, shoppers want more ahead of Valentine’s Day 2023. In fact, 58% say romantic gestures are more important now than before the pandemic. Consumers are eager to celebrate their love.
94% would purchase products and gifts from an alternate brand that offers a coupon, if their preferred brand does not
Consumers will start Valentine's Day shopping 1-2 weeks before the holiday — a much shorter planning phase vs other major holidays and events.
However, while there’s less time for plans and purchases, inspiration will come from more sources. So make use of the Proximity Effect, and connect with shoppers all the time!
The Proximity Effect: Research has found a positive correlation between the amount of time spent together and attraction to one another.
Ads
Social Media
In-store displays
Get to know how 2023 Valentine's Day consumers will shop, what purchases will be most popular, the holiday's key spending stats, and more!