If asked about your top three e-commerce challenges, returns would most certainly be in the mix. They’ve been the bane of most merchants’ operations for at least the last few years — although, to be fair, returns always seemed like a hardship. But what if we’ve been thinking about them the wrong way?
It’s time to look at returns as an opportunity, one that — if tapped correctly — could be a boon for your business.
Transforming the pain of returns into a true competitive advantage requires focusing on three key initiatives: