Inmar Insights: Trends & Research

  • Woman and child putting apples into shopping bag. Shopper Evolution and Promotion Revolution: Insights for Grocery

    Shopper Evolution & Promotion Revolution

    While many shoppers have maintained the habit of making lists before heading to the stores to combat inflation and price increases, on-the-spot or impulse purchase decisions are still happening. And a trend we’ve seen continue to rise over the last couple of years is consumers switching to store brand products. 47% of shoppers said that they had switched to a private label brand on their recent grocery trips. Wondering how you can thwart these new shopper trends?