While many shoppers have maintained the habit of making lists before heading to the stores to combat inflation and price increases, on-the-spot or impulse purchase decisions are still happening. And a trend we’ve seen continue to rise over the last couple of years is consumers switching to store brand products.
47% of shoppers said that they had switched to a private label brand on their recent grocery trips.
Wondering how you can thwart these new shopper trends?
Download our Shopper Evolution & Promotion Revolution: Insights for Grocery WhitePaper to gain exclusive insights into the latest promotional trends, learn how to leverage this data for your campaigns, and understand evolving consumer behaviors.
This whitepaper will cover:
- State of shoppers
- Settlement and incentives trends
- Trends predictions for the rest of the year
Complete the form to download!