A must-read that can help your emerging brand triumph

The retail world is evolving at an unprecedented pace, and emerging brands must stay nimble to thrive. As consumers face financial pressures — and demand seamless, personalized shopping experiences — you must adapt your strategies. Our latest insights will help ensure your brand doesn’t just survive but excels in this challenging market. In this downloadable resource, you'll discover how to shape your brand’s strategy to compete with larger, more established names. Here’s a sneak peek at the valuable information inside:

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What does the future hold for retail media?

Leah Logan: Expect a shift from retail media standardization to transparency.  As brands continue to invest more in retail media, they’re looking for a consistent way to talk about and measure performance across the multiple retail media networks — to determine where to invest their budgets. While both brands and retailers see standardization at some level as a necessary step in the evolution of retail media, more complex metrics will be needed to provide rationale for how one RMN is differentiated from another. 

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How to Train For an Undefeated Season

Due to inflation, consumers are adjusting their spending habits, particularly for events like the Big Game. Our guide provides insight into current consumer trends and offers strategies for tailoring your promotions accordingly. A significant 60% of consumers plan to watch the game — with 86% doing so in a group setting — presenting ample opportunities for brands and retailers. Download our guide to learn about:

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Today’s retail media connects shoppers, physical stores and the digital environment

It’s predicted that by 2027, retail media ad spending in the United States will exceed $100 billion, making up almost 27% of all digital ad spending in the country. As investment in retail media continues to grow, it is clear that interest is not one-sided.

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Create The Optimal Promotion Method Mix For Your Brand

In the face of escalating prices, 30% of shoppers — who previously didn't use coupons — are now tapping into digital discounts.  However, even though digital redemption volume and share have reached a milestone, many shoppers still use various coupon methods. Want to know what this means for your promotion strategy? Download our 2023 Mid-Year Promotions and Incentives Recap, and equip yourself with the latest industry trends to refine your strategy.

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A Game-Changer in Consumer Care Payments

In the ever-competitive world of retail, maintaining customer loyalty is paramount. However, negative brand experiences can jeopardize relationships and impact your bottom line. To help you navigate this challenge, we’ve prepared an insightful white paper. 

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Are you preparing far enough in advance?

Navigating the challenges of the past few years — like supply chain disruptions, labor shortage, and record-high inflation — made it increasingly challenging to develop a reliable promotion plan. Both brands and shoppers have had to adapt on the fly, hindering our ability to plan for the future. But fear not!

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Unleash the Power of Promotions to Drive Adult Beverage Sales.

By Rob Weisberg, EVP and President, Incentives and Loyalty: Want to drive sales and grow consumer loyalty? Promotions are key. Our recent survey shows that when a promotion is used, 37% of adult beverage consumers buy more of the product, and 33% choose to buy sooner than they would normally. Our new white paper shares more data, and dives deep into:

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We’re Helping Expand Canada’s Digital Coupon Market.

By Rob Weisberg, EVP and President, Incentives and Loyalty: Walmart Canada is joining our network and launching their first-ever digital incentives program — designed to strengthen their omnichannel strategy and provide even more savings for shoppers.

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