Discovering Your Ideal Marketing Promotion Mix — A Dynamic Approach.

By Rob Weisberg, EVP and President, Incentives and Loyalty: Beware of the One-size-fits-all Trap. In the quest for the perfect marketing promotion mix, one thing is certain — a one-size-fits-all solution doesn't exist.

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Smarter Returns Build Better Shopper Loyalty

By Thomas Borders, VP and GM of Product Lifecycle Solutions: Merchants used to stand out through location, price and the in-store shopping experience. But the online marketplace changed everything — and continues to rewrite the rules of shopper engagement.  A purchase is just the beginning.  Optimizing the post-purchase experience is the best way to strengthen shopper loyalty and outpace the competition. 

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