Inflation hasn’t been great for e-commerce, but upcoming holidays should bring an uptick in online sales. Or will they? We surveyed consumers and retailers to see if their shopping expectations were aligned, and made some surprising discoveries.
RETAILERS ARE MORE OPTIMISTIC THAN CONSUMERS.
Despite concerns about inflation and supply chain constraints, nearly 90 percent of retailers feel good about holiday shopping. But they could be disappointed. Around 45 percent of consumers are expecting to spend less this year, and with good reason: