Create The Optimal Promotion Method Mix For Your Brand

Inmar Intelligence | December 6, 2023

Woman grocery shopping in refrigerated aisle

In the face of escalating prices, 30% of shoppers — who previously didn't use coupons — are now tapping into digital discounts. 

However, even though digital redemption volume and share have reached a milestone, many shoppers still use various coupon methods.

Want to know what this means for your promotion strategy?

Download our 2023 Mid-Year Promotions and Incentives Recap, and equip yourself with the latest industry trends to refine your strategy.

Download here. 

Related Posts

What does the future hold for retail media?

Leah Logan: Expect a shift from retail media standardization to transparency. 

As brands continue to invest more in retail media, they’re looking for a consistent way to talk about and measure performance across the multiple retail media networks — to determine where to invest their budgets. While both brands and retailers see standardization at some level as a necessary step in the evolution of retail media, more complex metrics will be needed to provide rationale for how one RMN is differentiated from another. 

How to Train For an Undefeated Season

Due to inflation, consumers are adjusting their spending habits, particularly for events like the Big Game. Our guide provides insight into current consumer trends and offers strategies for tailoring your promotions accordingly.

A significant 60% of consumers plan to watch the game — with 86% doing so in a group setting — presenting ample opportunities for brands and retailers.

Download our guide to learn about:


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