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In the face of escalating prices, 30% of shoppers — who previously didn't use coupons — are now tapping into digital discounts.
However, even though digital redemption volume and share have reached a milestone, many shoppers still use various coupon methods.
Want to know what this means for your promotion strategy?
Download our 2023 Mid-Year Promotions and Incentives Recap, and equip yourself with the latest industry trends to refine your strategy.