Inmar Intelligence Sharpens Focus on Healthcare and Martech with Strategic Divestiture

Inmar Intelligence, a leader in technology-driven solutions for healthcare and marketing, today announced the divestiture of its Supply Chain Solutions division to DHL Supply Chain. This strategic move allows Inmar to prioritize its core areas—Healthcare and Martech—driving innovation and delivering enhanced value to customers and consumers in these rapidly evolving markets. Inmar retains and continues investing in its pharmaceutical reverse distribution business, including Rx Returns and Rx Recalls.

"This divestiture reflects our commitment to investing in areas where we can deliver the greatest value," said Spencer Baird, CEO of Inmar Intelligence. "By narrowing our focus, we’re accelerating innovation in AI-driven solutions throughout our Healthcare and Martech divisions, addressing the complex needs of our customers."

To advance its healthcare innovation, Inmar continues to optimize the healthcare value chain to improve patient safety, access, and affordability through cutting-edge solutions, including:

Pharmaceutical Reverse Supply Chain Leadership: A major U.S. Department of Health and Human Services (HHS) contract, worth $62.9 million to date as part of a 5-year contract with a potential value of up to $224.9 million, underscores Inmar’s leadership in pharmaceutical reverse logistics solutions.
Drug Supply Chain Security Act (DSCSA) Compliance Expertise: Contracted with all major health system GPOs for safety and compliance solutions, including DSCSA. Inmar’s serialization solutions are serving over 17,000 pharmacies nationwide.
Technology Investment: Development of AI-driven pharmaceutical supply chain, financial systems, and analytics services to ensure safety, compliance, and adaptability in a dynamic regulatory landscape.

Similarly, Inmar is expanding its innovation in its Martech division to help brands and retailers drive consumer engagement and loyalty. In 2024 alone, the division delivered over $11 billion in savings to consumers. Powered by cutting-edge data science and AI, these solutions enable:

Personalized Incentives & Media: Inmar’s Flex Offer technology delivers tailored promotions that match individual shopper behaviors, preferences, and purchasing patterns. Combining AI-driven insights with real-time consumer data, Inmar helps brands and retailers foster deeper loyalty and engagement.
AI-Driven Media Solutions: Inmar is at the forefront of leveraging artificial intelligence to optimize both influencer marketing strategies and broader media campaigns. Inmar’s Moments technology, powered by AI, delivers personalized campaigns at the most contextually relevant times, ensuring messages resonate with consumers. Inmar’s recently released proprietary Commerce FitScore uses AI to match brands with influencers whose audiences align with campaign goals, driving measurable results for brands.
Expanding Digital Incentive Networks and Retail Media: Inmar’s recent partnerships with ADUSA and Axonet have extended its digital incentive network to an additional 2,000 grocery stores across 23 states and expanded its reach into the rapidly growing convenience store market, increasing consumer access to savings nationwide. Additionally, Inmar’s retail media technology powers networks for retailers like Wakefern and Northeast Grocery, leveraging its advanced advertising platform to deliver measurable results for brands.

"This thoughtful step in our journey will put us in a better position to lead in the ways we help customers in our network manage data and technical complexity with even greater precision," said Spencer Baird, CEO of Inmar Intelligence. "Inmar leaders are ready to deliver on an exciting pipeline of new applications aimed at this singular mission."

The integration of the Supply Chain Solutions division into DHL Supply Chain highlights the enduring value of Inmar’s reverse logistics innovations, as well as delivering a smooth transition for customers, who will benefit from DHL’s global logistics expertise.