How Inmar Showed Connected Commerce in Action at Shoptalk 2025

April 15, 2025

Inmar at Shoptalk 2025 showcasing connected commerce, retail media, and digital incentives in action

At this year’s Shoptalk Spring, Inmar Intelligence didn’t just show up—we showed the industry what’s next. With a clear strategy, purposeful design, and performance-driven conversations, our presence was a blueprint for how to make personalized media and digital incentives drive measurable outcomes at scale.

OUR PURPOSE: SHOWCASING REAL-WORLD INNOVATION

Inmar team connecting with partners and attendees at Shoptalk 2025 during InmarHouseParty booth experience

Shoptalk brings together more than 10,000 retail and brand decision-makers seeking forward-looking solutions—and Inmar came prepared to meet that moment. Grounded in our event strategy, our objective was to engage these leaders in conversations about how to make their media and incentive investments work harder, smarter, and more transparently.

With retail media projected to represent 25% of all U.S. ad spend by 2028, the stakes are high for brands looking to close the attribution gap and create seamless consumer experiences​. We designed our Shoptalk presence to show how Inmar is already delivering on that promise.

OUR PRESENCE: A CONNECTED EXPERIENCE

Inmar booth at Shoptalk 2025 with CTV screens, real-time demos, and connected commerce tech in a home-themed setup

The Inmar House Party booth brought our technology to life through a digitally connected experience spanning CTV screens, mobile activations, and real-time incentive demos. Every element of the booth—from the Living Room to the Kitchen to the Patio—was built out as ad ecosystems to demonstrate how Inmar Media seamlessly integrates across channels​.

Attendees experienced firsthand how personalized moments translate to measurable action—walking away having experienced real-time activations powered by our platform.

LED trucks from Inmar’s DOOH campaign displayed digital ads near Mandalay Bay and across Las Vegas during Shoptalk 2025

But our reach didn’t stop at the show floor. A coordinated DOOH campaign stretched across Las Vegas, with LED trucks, cartop screens, and a digital billboard near Mandalay Bay amplifying our message throughout the event week​.

OUR PARTNERSHIPS: BUILT ON STRATEGY, DATA, AND MEASURABLE IMPACT

Through the Hosted Retailers & Brands Program, Inmar connected leading retailers and brands in a series of strategic one-on-one meetings with key decision-makers​. These weren’t surface-level conversations—they were deep dives into the challenges brands face and the solutions they need.
Across these meetings, three consistent needs stood out: streamlined execution, smarter personalization, and measurable ROI. Inmar is uniquely equipped to deliver on all three.

  • Efficiency & Omnichannel Reach: Inmar consolidates media, incentives, and insights into one seamless platform, helping partners move beyond the complexity of managing multiple vendors.
  • Exclusive Data & Dynamic Personalization: With first-party insights from over 200 million shoppers, Inmar dynamically adjusts messaging based on real-time behaviors—creating campaigns that are as timely as they are effective.
  • Transparent Measurement & Performance Accountability: We provide flexible measurement solutions with clear ROAS visibility, ensuring that every campaign delivers results you can see—and trust​.

To continue the conversation beyond Shoptalk, we’ve created a digital content room with access to case studies, solution spotlights, and thought leadership—designed to help our partners stay ahead in the rapidly evolving commerce landscape.

LET’S KEEP BUILDING WHAT’S NEXT

Whether you're looking to streamline execution, personalize your campaigns, or prove your media’s performance, Inmar is your partner for commerce that works.

Get started by emailing us at solutions@inmar.com.