Today, social commerce is a driving force behind modern retail, blending entertainment, engagement, and purchasing into one connected experience.
Consumers no longer follow a traditional shopping journey. Discovery and purchase now happen in the same moment, with creator recommendations, data-driven targeting and personalization making shopping easier than ever.
Our new report, Social Commerce Turns 20: From Experimental to Essential, reveals the evolution of the consumer, their usage of social commerce, and increasing expectations for connected, value-driven shopping experiences on and off social. So, how can marketers prepare for the future?
Understand The Forces behind Consumer Behavior
Social Surpasses In-Store & Search — Consumers are discovering products on social media more than on any other channel, and 77% now purchase directly through social platforms — a 60% increase in just 3 years.
Reputation Influences Purchase Decisions — Over 75% of consumers say a brand’s social media reputation matters, and 63% say it directly impacts their purchase decisions.
In Creators We Trust — Consumers trust creators as much or more than traditional brand advertising, and 85% have made a purchase based on creator content.
Learn Key Strategies For The Future of Social Commerce
From the rise of shoppable content to the future of AI-driven personalization, we uncover what’s next — and how you can start future-proofing your strategies today.