Football fans are already gearing up for February’s celebration of the sport’s biggest game. Whether they’re paying attention to the two teams fighting it out on the field, checking out the half-time show, or just catching up on the year’s most creative commercials, around 100 million people tune in to the big game each year.
This year, fewer than 4% of consumers plan to watch the game alone. That means that the vast majority will be gathering with others, either in person (89.56%) or virtually (9.25%).