RMNs and Creators: The Power Duo

September 23, 2024

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Retail Media Networks (RMNs) and the creator economy are both growing quickly, impacting sales and consumer connections. When marketers bring these two together, they can strengthen relationships with customers, unlock new revenue streams, and shape the future of retail media.

This report, created in partnership with Ascendant Network — a community of the most influential marketing, retail, and commerce media leaders spearheading today’s marketing and retail r/evolutions and leading the rise of commerce media — shares insights from RMN, agency, and brand executives. It shows how creators are changing retail media strategies and driving better results — and explains how using creators in your RMN strategy can boost engagement, increase sales, and open up new advertising opportunities.

Download the report to learn:

  • How creators enable increased interactivity, engagement and personalization in RMN shopping experiences and provide access to new audiences
  • How to use creators to drive conversions and close the loop on sales with first-party data and attribution
  • How integrating creators into major shopping moments — and aligning enterprise marketing with RMN goals — can maximize the effectiveness of retail media partnerships

Fill out the form at right to download the report and harness the full potential of creators and RMNs.