Thanks to warmer weather, evolving economic conditions, and the lengthy post-election adjustment period, spring 2025 is set to bring major changes in consumer behavior.
Emerging trends show that consumers will still be price-sensitive this spring, but their definition of value is shifting. Cost won’t be the only factor driving decisions. Convenience, quality, and seasonality will take center stage — creating new opportunities for proactive brands and retailers to boost seasonal growth.
A Sneak Peek Into Spring 2025
- Fresh produce will drive up to 14x more store visits than other categories, and 74% of these shoppers add more items to their baskets once in the store. Bundled purchases and incentives will be highly effective.
- Consumers engage with Instagram hashtags like #HealthyLifestyle over 113M times in spring as they seek guidance on new routines, with 60% looking to creators specifically. Leverage influencer marketing and extend creator content across channels to maximize reach.
- 84% of consumers are more likely to try new products in spring, with 78% switching brands for better prices. Prioritize trial campaigns and ensure consistent omnichannel activation messaging to drive engagement and prevent switching.
Given changes like these, spring is the perfect time to refresh your approach to consumer engagement. Our 2025 Spring Predictions Report offers 5 data-driven forecasts along with strategies to help you win hearts and wallets this spring.
Complete The Form To Learn:
- How emerging trends in consumer behavior will shift spring shopping in 2025
- The role of key elements like convenience, seasonality and social media
- Strategies to stay top of mind, drive sales, and earn loyalty all season long