At P2PI Live & Expo 2024, Aki Technologies demonstrated its commitment to transforming consumer engagement through data-driven innovation and personalized marketing. With a high-impact panel discussion, an interactive headshot activation, and recognition for a standout campaign, Aki solidified its role as a leader in consumer-centric strategies.
Here’s a recap of Aki’s presence at P2PI 2024:
Shaping the Future of Beverage Alcohol Marketing
Cristina Costa, Senior Director and Head of Beverage Alcohol at Aki Technologies, was joined by Megan Sprenger, Director, Shopper Marketing at Diageo, Allison Webb, Director, Digital Conversion Marketing at Diageo, and Tammy Ackerman, Vice President, eCommerce & DTC Marketing at Treasury Wine Estates for the panel discussion “Beyond the Buzz: Strategic Growth in a Dynamic Market”. Together, the panelists examined key market shifts and actionable strategies, offering a forward-looking perspective on how brands can adapt to evolving consumer preferences with personalization.
Cristina Costa, Senior Director and Head of Beverage Alcohol at Aki Technologies, was joined by Megan Sprenger, Director, Shopper Marketing at Diageo, Allison Webb, Director, Digital Conversion Marketing at Diageo, and Tammy Ackerman, Vice President, eCommerce & DTC Marketing at Treasury Wine Estates for the panel discussion “Beyond the Buzz: Strategic Growth in a Dynamic Market”. Together, the panelists examined key market shifts and actionable strategies, offering a forward-looking perspective on how brands can adapt to evolving consumer preferences with personalization.
Key themes from the discussion included:
- Younger consumers are reshaping the marketplace. The rise of the “sober curious” movement is driving demand for no/low-alcohol options and functional beverages.
- Real-time insights are critical. Leveraging consumer data allows brands to connect with audiences during diverse occasions, from celebrations to everyday moments.
- Relevance requires adaptability. Aligning product portfolios with consumer needs and micro-moments is essential for staying competitive in this dynamic market.
These insights reflect how personalization and adaptability are driving success in BevAlc, a message that resonated strongly with the audience.
Elevating Engagement Through Personalization
Beyond the panel, Aki Technologies brought the power of personalization to life with an interactive headshot lounge. Attendees received professional portraits with instant access to their photos. To make the experience even more memorable, there were premium giveaways provided, including personalized styling consultations.
Celebrating Tostitos Campaign Success
Aki’s innovative approach to occasion-based marketing was recognized at the 2024 Omnishopper Awards for its collaboration with Tostitos, the Official Chip & Dip of the NFL. The campaign focused on connecting with NFL fans during their most receptive moments, leveraging personalized, dynamic media to drive engagement.
To maximize impact, Aki tested personalized creative featuring both team-specific and generic NFL branding, analyzing which approach most effectively encouraged fans to choose Tostitos as their go-to game day snack. This data-driven strategy resulted in measurable success, demonstrating Aki’s ability to align brands with consumer passions in a meaningful way.
This recognition was a testament to the power of blending creativity, data, and dynamic targeting to deliver meaningful results. See the case study for this campaign here.
Looking Ahead
Aki’s presence at P2PI Live & Expo 2024 reinforced its position as a leader in marketing innovation. By presenting forward-thinking insights, facilitating meaningful attendee interactions, and earning recognition for campaign excellence, Aki highlighted how brands can deliver measurable success in an increasingly competitive marketplace.
To learn more about how Aki can help your brand thrive in today’s competitive landscape, feel free to contact us below—we’d love to start the conversation.