By Thomas Borders, VP and GM of Product Lifecycle Solutions:
Online shopping, which spiked during the pandemic, continues to increase. But our Pre-holiday E-commerce Survey revealed attitudinal shifts that seem to only apply to holiday shopping. Understanding these seasonal shifts will help digital sellers maximize holiday sales and increase profits through better returns management.
While price remains paramount, the customer experience has become the most important competitive lever. In the post-purchase experience, convenience rules. Package-free returns, abundant drop-off locations and self-service returns kiosks are making returns more convenient, economical and sustainable than ever before.
GET YOUR FREE COPY OF OUR 2023 PRE-HOLIDAY E-COMMERCE SURVEY
to see how optimizing the post-purchase experience will drive customer lifetime value.