With the 2024 holiday season approaching, consumers are gearing up to spend more than they did last year — despite inflation and economic uncertainty. This year’s pre-holiday e-commerce survey reveals key insights into how shoppers are planning to navigate the season, with a noticeable shift towards online shopping and an extended holiday shopping timeline.
While price has traditionally been the top factor for e-commerce shoppers, convenience is now just as important — especially when it comes to product returns. This year, more consumers are looking for package-free and label-free return options and are favoring retailers that offer multiple drop-off locations.
Retailers, take note: 85 percent of shoppers plan to spend more or about the same as last year, and 66 percent are starting their holiday shopping earlier to avoid crowds, price hikes, and shipping delays. Are you ready for the surge?
Want to learn more about these evolving trends and how to prepare your business for the busiest shopping season of the year?
Download our 2024 Pre-Holiday E-commerce Survey Report for an in-depth look at consumer behaviors, key takeaways for retailers, and actionable insights to help you stay ahead.