Inmar Insights: Martech

Create The Optimal Promotion Method Mix For Your Brand

In the face of escalating prices, 30% of shoppers — who previously didn't use coupons — are now tapping into digital discounts.  However, even though digital redemption volume and share have reached a milestone, many shoppers still use various coupon methods. Want to know what this means for your promotion strategy? Download our 2023 Mid-Year Promotions and Incentives Recap, and equip yourself with the latest industry trends to refine your strategy.

• Read more about Create The Optimal Promotion Method Mix For Your Brand

A Game-Changer in Consumer Care Payments

In the ever-competitive world of retail, maintaining customer loyalty is paramount. However, negative brand experiences can jeopardize relationships and impact your bottom line. To help you navigate this challenge, we’ve prepared an insightful white paper. 

• Read more about A Game-Changer in Consumer Care Payments

Are you preparing far enough in advance?

Navigating the challenges of the past few years — like supply chain disruptions, labor shortage, and record-high inflation — made it increasingly challenging to develop a reliable promotion plan. Both brands and shoppers have had to adapt on the fly, hindering our ability to plan for the future. But fear not!

• Read more about Are you preparing far enough in advance?

Unleash the Power of Promotions to Drive Adult Beverage Sales.

By Rob Weisberg, EVP and President, Incentives and Loyalty: Want to drive sales and grow consumer loyalty? Promotions are key. Our recent survey shows that when a promotion is used, 37% of adult beverage consumers buy more of the product, and 33% choose to buy sooner than they would normally. Our new white paper shares more data, and dives deep into:

• Read more about Unleash the Power of Promotions to Drive Adult Beverage Sales.

We’re Helping Expand Canada’s Digital Coupon Market.

By Rob Weisberg, EVP and President, Incentives and Loyalty: Walmart Canada is joining our network and launching their first-ever digital incentives program — designed to strengthen their omnichannel strategy and provide even more savings for shoppers.

• Read more about We’re Helping Expand Canada’s Digital Coupon Market.

Discovering Your Ideal Marketing Promotion Mix — A Dynamic Approach.

By Rob Weisberg, EVP and President, Incentives and Loyalty: Beware of the One-size-fits-all Trap. In the quest for the perfect marketing promotion mix, one thing is certain — a one-size-fits-all solution doesn't exist.

• Read more about Discovering Your Ideal Marketing Promotion Mix — A Dynamic Approach.