By Michael Foy, Reverse Logistics:
Omnichannel retailers should ask for items to be returned in-store.
Conveniently, 60 percent of shoppers prefer to make in-store returns — where they receive a refund or store credit on the spot. Armed with fresh funds, they’re likely to make new purchases while they’re there, connecting the online experience to the physical store. When executed properly, this can differentiate your banner, boost shopper loyalty and increase customer lifetime value.
