Press

Inmar Enhances Features to its LifeInCheck Drug Disposal Program to Help Combat the Opioid Epidemic

Today Inmar announced that it has enhanced its LifeInCheck website with a feature to help consumers easily locate the more than 250 DEA compliant medication disposal receptacles across the U.S.

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Collective Bias' FitScore™ Influencer Recommendation Engine Increases Engagement Three-Fold

Collective Bias, Inc., the leader in shopper-focused influencer marketing, and an Inmar company, is the first to reveal actual results in using AI-based selection technology versus human selection only. Using FitScore™, its influencer selection tool driven by artificial intelligence (AI), Collective Bias is showing significant improvement in performance.

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Inmar Receives Innovative Technology Contract with Vizient for MedEx® TubeSafe®

Today, Med-Turn Inc., an Inmar Company, announced that the company has been awarded an Innovative Technology contract with Vizient, Inc., the largest member-driven healthcare performance improvement company in the country.

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Inmar Analytics Research Finds Opportunities for Food Marketers to Increase Shopper Activation

Today, Inmar announced findings from Inmar Analytics' 2018 Mid-Year Promotion Industry Analysis that offer food marketers opportunities to evaluate current promotion strategies and make updates based on consumers' coupon redemption in the first half of 2018.

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Inmar Expands Executive Team with Appointment of Two Client Development Leaders

Inmar announced today the expansion of its executive team with the appointment of Jennifer Mauldin as President and Chief Client Officer, and John Gibson as President, Client Development.

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Inmar Analytics: Load-to-Card Offers Achieve Record High Redemption

Today, Inmar announced findings from Inmar Analytics' 2018 Mid-Year Promotion Industry Analysis. Inmar's proprietary data revealed a continued trend of Load-to-Card coupons becoming more widely adopted by marketers and shoppers alike, with increases in distribution volume (38 percent) and redemption volume (35 percent) driving a record redemption rate of 7.07 percent in the first half of the year.

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Inmar's Collective Bias Takes a Stand Against Influencer Marketing Fraud

Today, Collective Bias, Inc., the leader in influencer marketing, and an Inmar company, announced the company's stand against influencer marketing fraud through implementing various safeguards to guarantee that all influencer content abides by brand guidelines and drives authentic results.

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Inmar's New EBT Processing Platform Brings Digital Innovation and Modernization

Today, Inmar announced EBT Empowered™, the next generation of EBT processing technology. Utilizing proven, web-based technology that features high security and scalability, EBT Empowered will offer superior EBT processing and can be adapted for future innovations such as mobile EBT and online purchasing. The platform design will not only focus on processing and settlement enhancements, but will also offer ways the government can engage with EBT shoppers.

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Inmar Exits Print-at-Home Market as Load-to-Card Redemption Climbs 67%

Inmar announced today that the company is discontinuing its Print-at-Home (PAH) offering and re-allocating resources to Load-to-Card promotions, which are showing significant growth. Load-to-Card redemption volume climbed 67 percent in 2017 and more than doubled from Q1 2016 to Q1 2018 (+134 percent).

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