The first solution of its kind to identify creators based on their audience’s actual purchasing behavior.
Inmar Intelligence, a leading data and technology company, today announced Commerce Fitscore™, the first solution of its kind that removes the subjectivity in creator selection and aligns creator selection with actual purchase behavior. Powered by Inmar’s first-party transactional data, Commerce Fitscore™ enables brands and retailers to select creators based on their audiences’ likelihood to drive sales performance.