Mastering Retail Media: Unlocking the Power of First-Party Data

Why Retail Media Matters More Than Ever Retail media is no longer a side channel but rather a critical driver of growth for retailers and brands alike. As data fragmentation and signal loss continue to challenge targeting, first-party data has become the most valuable resource in retail. But data alone isn’t enough. To compete effectively, retailers must know how to organize, activate, and scale that data to deliver measurable business impact.

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Unifying CPG Teams for Revenue Growth: How Centralized Deductions Management Aligns Sales, Finance, and Operations

Introduction: Breaking Down Silos for a Stronger Bottom Line In the fast-moving world of CPG, every deduction tells a story- promotions, shipments, retailer relationships, and operational complexity. Yet, when sales, logistics, accounting, and finance teams each see only part of that story, the result is misalignment, inefficiency, and lost revenue opportunities.

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How Predictive Scores Elevate Car Dealership Marketing and Reduce Discount Spend

Car dealerships are under pressure to cut costs while still driving customer retention and service revenue. The biggest area of waste? Blanket discounts. Predictive scoring is transforming car dealership marketing by enabling smarter offer matching that reduces unnecessary discounting and improves ROI. By understanding customer value and behavior, dealerships can deliver incentives more strategically, protecting margins while still boosting conversions.

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Start 2026 With Smarter Audiences

When every impression counts, you need audiences that reflect consumer buying behavior, not assumptions — so your programmatic dollars work harder and perform better

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How Well-Being and Mental Health Shape Workplace Culture

Workplace culture is evolving, and proving to be a differentiator that defines how organizations attract talent, inspire innovation, and sustain performance. At the heart of a thriving workplace culture is a people-first approach that prioritizes flexibility, mental health, and employee well-being.

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Future of Adult Beverage Marketing Report

The Adult Beverage category is under more scrutiny than ever. Budgets are tighter, health is a bigger priority, and even loyal buyers are rethinking their choices.

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Category Trends: Snacks

Shoppers aren’t grazing like they used to. They’re picking snacks based on price, health, portion, and purpose — and they’re more selective than ever.

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Who’s Sending the Data? Understanding Dropshipments Under DSCSA

When it comes to complying with Drug Supply Chain Security Act (DSCSA) regulations, understanding how a product moves through the supply chain—and who’s responsible for sending the serialized data—can be complex. This is particularly true with dropshipments, where products do not follow the traditional manufacturer → wholesaler → retailer path. Let’s break down the difference between direct purchase dropshipments and wholesaler dropshipments, and why understanding this is crucial for data flow under DSCSA.

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The Strategic Advantage of a Clearinghouse with GS1 Experts on Staff

Navigating GS1 Standards can be challenging—especially for companies new to supply chain logistics or expanding into new sales channels. A clearinghouse that employs GS1-certified experts provides a crucial advantage by bridging the gap between compliance and commercial success.

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