Building a Great Product Isn't Enough
Launching a consumer packaged goods (CPG) brand takes more than creating a great product. As soon as your products hit retail shelves, promotions become a critical growth strategy, and with promotions comes coupon settlement.
Many first-time founders focus on creative marketing and sales but overlook the operational complexity of redeeming, validating, and settling coupons with retailers. A single mistake can create financial losses, retailer disputes, or delayed reimbursements.