Shoppers were predicted to spend heavily during the 2022 holiday season. Despite economic pressures, that turned out to be spot on. The surprise? How much of it didn’t happen on the couch.
More than half of online shoppers returned to in-store shopping last season.
According to our recent research, online shopping remains beneficial for most merchants — but with in-store shopping back on the table, shoppers are being more selective about where and how they spend their money.